An independent two-founder studio

Good work deserves a clear next step.

We build websites for contractors, follow up the enquiries contractors and aesthetic clinics already have, and help creators find out whether people will pay for a product before it gets made.

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A dark oak desk by a window with printed website layouts, a charcoal notebook and a laptop showing a cream page design
Varenchi & Co.Websites · Follow-up · Presales

What we build

Four services. Three kinds of business.

Each one is a defined piece of work with a written scope. Pick the one that fits, or tell us what is not moving and we will say which it is.

A cedar garden pavilion with a stone wall and reflecting pool at dusk, the sample project from the Alder & Stone concept

Contractors

Websites and enquiry follow-up

Websites

A website that explains the work and gets the call.

Service pages written around the jobs you actually take, project photos a homeowner can judge, your service area, and one clear way to ask for an estimate.

Contractor websites
Enquiry follow-up

The enquiries you already have, followed up in your voice.

A 14-day pilot: agreed wording, agreed hours, a working record of every attempt and reply, and you decide on every job.

Contractor enquiry follow-up
A quiet clinic reception: travertine desk, fluted oak wall, eucalyptus and a brass lamp

Aesthetic clinics

Enquiry follow-up

Enquiry follow-up

Administrative follow-up, with your approval on every line.

Appointment questions, opening hours, directions, prices from your public list. Anything clinical goes straight to your staff, and our contact form never asks for patient details.

Clinic enquiry follow-up
A linen-bound manual beside an open spread of floor plans and sections, with brass drafting tools on travertine

Creators

Product presales

Product presales

Find out if people will pay before you build it.

We research the recurring need, shape one offer, build the presale page and run a short paid-demand test. Interest does not count. Payments do.

Creator product presales

The work

Two working concepts, built to be clicked.

Fictional businesses, real pages. Open them, try the forms, judge the thinking.

Screenshot of the The Specification Manual concept site
Creator presaleConcept

The Specification Manual

A 140-page architectural reference sold on a paid-demand threshold. Two editions, clear terms, a purchase step that takes no money.

Read the project

Self-initiated concepts. No client, result or payment is claimed.

The project library

How a project runs

Talk first. Agree it in writing. Then build.

You should always know what we are doing, who is doing it and what comes next.

  1. Understand the situation

    A call about what is working, what is being missed and what you want to change. If we are not the right fit, we say so on that call.

  2. Agree the scope

    You get it in writing: deliverables, who supplies what, timing, review points and the fee. Nothing starts before you have approved it.

  3. Build and review

    Drafts, the follow-up record or the presale page, shared as they take shape. Questions and decisions stay visible to you.

  4. Hand over

    The site, the access, the record and the next decision. Ongoing support is a separate agreement, never assumed.

Pricing and scope

A written quote before any work.

Fees follow the scope. Tell us what you need and you will have a number in writing, not a surprise later.

Request a quote

Contractor websites

Quoted per project, in writing

Up to five pages, one design direction, two consolidated revision rounds, a tested contact form and a documented handover. Domain, hosting and ongoing care are separate.

Contractor follow-up pilot

A fixed-fee pilot to start

Up to 25 existing enquiries, up to three attempts each on two agreed channels, fixed coverage hours, a shared log and an end-of-pilot review. No new lead generation and no round-the-clock coverage.

Clinic follow-up pilot

A fixed-fee pilot to start

Up to 25 administrative enquiries, approved scripts, up to three attempts each, defined staff handoffs and hours. Clinical questions are never in scope.

Creator presale sprint

A fixed fee, agreed together

One offer brief, one presale page, an agreed demand test and a findings review. Promotion, fulfilment, ad spend and platform fees stay with the creator.

Project and pilot fees are fixed, not hourly. Domain, hosting, ad spend, platform fees and third-party tools are always separate and always itemised.

Who you work with

Two founders. Both on your project.

Two dark oak desks facing each other under a tall window, a pinboard of blank cards on the wall

You talk to the people doing the work. No account manager, no handoff to a team you have never met.

One founder runs client conversations and follow-up: the voice on your enquiries and the person who answers your messages. The other runs design, production and creator partnerships: the person who builds the pages. Between us, the conversation never loses touch with the work.

Client relationships and follow-up
Design, production and partnerships

Start somewhere useful

What are you working on?

Tell us what is not moving yet. You get questions back, or a written scope.

Tell us about it