The thinking
Three decisions behind the page.
Show the craft before the words
The opening pairs one plain sentence about the trade with a large project photograph. A homeowner can judge the kind of work in two seconds.
Say what you do not do
A clear out-of-scope box saves wasted site visits. Contractors rarely publish it; homeowners read it first.
Ask for useful details only
Type of work, town, a sentence about the job, name, one way to reach you. Enough to start a real conversation, not a questionnaire.