All work

Creator presale · self-initiated concept

The Specification Manual

A 140-page architectural reference sold on a paid-demand threshold. Two editions, clear terms, a purchase step that takes no money.

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Full-width screenshot of the The Specification Manual concept site
Project typeIndependent concept
Our focusOffer structure and the presale journey
StatusClickable, desktop and phone

The thinking

Three decisions behind the page.

Define a tangible product

Format, contents and the intended reader are stated before any price. Visitors can decide whether it solves their problem.

Explain the threshold plainly

How many reservations, over how many days, and exactly what happens if the number is not met. The refund rule sits next to the buy button, not in a footnote.

Make the choice legible

Two editions, two prices, one line of difference. The purchase step shows the terms again before anything would be charged.

What this example shows

A working presale concept for a fictional architectural-detailing creator: a defined product, a production threshold of 75 paid reservations, two editions with sample prices, and the delivery and refund terms a real offer would need. The purchase step explains itself and takes no payment.

The business, the people, the prices and the imagery are illustrative. The project demonstrates the experience; it does not report customer, booking or sales results.

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